Diagnosing Greatness is the first supply chain book targeted at all levels and functions of business management. It explains how business performance can be enhanced through a concerted effort to implement improvements across a full supply chain network. Using a significant amount of academic studies, published literature and documentation from annual global surveys among supply chain and logistics professionals conducted by Supply Chain Management Review magazine, Computer Sciences Corporation and Michigan State University, the authors combine their first-hand experiences to present a clear and impressive substantiation of what industry leading firms are accomplishing through supply chain efforts. Specifics are given across a wide variety of industries of how a limited number of firms have achieved positions of greatness as their supply chain efforts have matured and industry-best practices have emerged. It shows how to achieve the greatest return, while better satisfying investors, suppliers, business customers and consumer groups. Using many case examples and actual action stories, the authors bring a new and higher dimension to business success by explaining how to optimize the process steps across an extended business enterprise; bring value to all constituents of a business enterprise, especially the end consumer; and achieve and maintain industry best business results.